The Future of Intelligent

Marketing Performance



A report from tml Partners and Accenture Song on becoming more customer-centric and driving growth, whilst navigating shifting tech, data regulations and consumer behaviours.


Key themes

 - An overview of marketing in 2024, including customer desires and priorities

- The challenges to becoming more customer-centric

- A review of channel strategies and operating models

- Introducing Retail Media: With a detailed case study of a Digital Trading Platform

Participants included:

Saksi Anand - VP of Growth & President of UK, Trainline
Rob Basinger - Managing Director, Marcus by Goldman Sachs
Jo Button - Former Digital Director, Camelot
Dominic Chambers - European Head of Marketing, Genesis Motor Group
Drew Crisp - SVP Digital, Liverpool FC
Sarah del Corral - Global Director, eCommerce and Digital, Pret a Manger
Amanda Jobbins - Chief Marketing Officer, Vodafone
Sidonie Robert-Degove - VP Global Retail, Bang & Olufsen
Claire Sadler - Chief Marketing Officer, British Heart Foundation
Simone Williams - Global Digital Director, Cos

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